New Wash From Hairstory Studio Is a Totally Unique Shampoo Experience by Belinda Lichty Clarke

The Hairstory Studio story is just plain cool: A couple of Bumble and Bumble hair-care founders start their own unconventional hair salon in NYC then develop their own product line to up the awesome factor. And while most of us will likely never see the salon, the products are available for all – and they are truly unique. One of the most widely publicized, the New Wash, revolutionizes how you wash your hair. And before you think this is just another "cleansing conditioner," think again.

A proprietary blend of essential oils and naturally derived saturated cleansers preserves the natural moisture barrier that detergent in shampoo strips away. Hair is softer, shinier, more manageable and just plain "new." New Wash is paraben-, pthalate- and sulfate-free, but most important it’s detergent-free. Cleansing ingredients include Aloe Barbadensis leaf juice, Jojoba seed oil, evening primrose oil, sunflower seed oil and peppermint oil.

Learn more at Hairstory.com.